Competitive strategies must be based on sound data about the expectations of the international MICE markets toward you and your product!

The tmf dialogue marketing market research department provides unique opportunities and innovative approaches for your research needs. It is our daily business to communicate with top buyers in the European and overseas MICE markets. Our clients - key national and regional convention bureaus, tourist offices, projects and venues/hotels - benefit from our special experience and excellent data.

You benefit from our long-term experience in the international conference and incentive market, to carry out market research studies (primary and secondary) customised for your specific needs.

Individual market research projects/telemarketing & research projects

tmf dialogue marketing has carried out a great number of individual research projects in more than 10 European and overseas outbound MICE markets. In each case, tmf dialogue marketing was in charge of the strategic planning and the full implementation of the research, including key assets such as the selection of suitable sample and use of our data banks, design of the questionnaires and statistical evaluation, reporting and presentation of the results, and in some cases the discussion of selected results with panels of MICE experts.

The following three projects highlight the variety of projects that we provided recently:

2009/2010: Market research campaign in the Asian MICE markets

- Market research in 4 Asian markets (China, Hongkong, Singapore, India) for a German destination

- Methods applied: online surveys, guided telephone interviews and secondary research

2009: Telemarketing/research campaign in the German-speaking association meeting market

- Addressed to German Association Contacts

- Information campaign and identification of contacts with interest in carrying out a congress in the client's destination

2009: Pan-European and US research project in 9 international source markets for a Scandinavian destination

- Covering 9 source markets (8 European and the US market) with more than 4,000 single contacts (MICE agencies and corporate planners)

- Based on the following methods: online surveys, guided telephone interviews, secondary research and expert interviews with key leaders of the industry

Apart from individual market research projects for our clients, we provide an annual market research project - the mmm - MICE market monitor - with the support of IMEX Frankfurt. The mmm investigates current trends and developments in the German-speaking outbound MICE market, on a yearly basis. More information...